MORE THAN JUST A BRAND
Our goal is to INSPIRE the world with our core values.
POWER - We can choose to be affected by the world or we can choose to affect the world.
GROWTH - Be the change that you wish to see in the world.
UNITY - Coming together is a beginning. Keeping together is progress. Working together is success.SHOP NOW
Power. Growth. Unity.
THE COVONI WAY
Covoni is NOT just a name and a logo! Covoni is a brand for the people.
Covoni was inspired by the late, GREAT Nipsey Hussle.
Nipsey Hussle was a hip-hop artist, entrepreneur, and activist from Los Angeles California who focused on "giving solutions and inspiration" to young black men like him.
Unfortunately, on March 31, 2019, Nipsey was shot and killed in the parking lot of his store, Marathon Clothing, in South Los Angeles.
With all of the work and inspiration he provided for the community, the news of his untimely death was devastating.
We knew it was time for us to step up, try to pick up where he left off and bring more “Power, Strength, and Unity” to our communities.
The Birth of Covoni
I ordered a few items but I recently wore the jogger set!
OMG I LOVE the look and feel of this set!
Great quality material and it fits me perfectly!
I purchased a Jersey. It arrived really fast, and looks amazing! Solid stuff!
I love the fabrics the hoody is amazing!!!! The beanie fit like a dream thank you guys!!!
What does it mean?
Covoni - an Italian word which translates to “Sheaves”. (A bundle of wheat)
Sheaf - a bunch of wheat-crop stems bound together after reaping.
“Truly, truly, I say to you, unless a grain of wheat falls into the earth and dies, it remains alone; but if it dies, it bears much fruit.”
The falling seeds:
The falling seeds signify those that have come before us and are no longer with us. Those who have laid the ground work, and given us the “POWER” to be the change we need for a better tomorrow.
The inner growth:
The inner growth signifies the life you lead on this earth as you navigate challenges, overcome struggles, and acquire knowledge through “GROWTH”.
The outer growth:
The outer growth signifies bringing the community together creating “UNITY”. “UNITY”